Southeast Cancer Support Services (SCSS) is a new non-profit organization based in Steinbach, Manitoba, dedicated to providing vital support for cancer patients and their families in the rural Southeastern region. SCSS needed a clear, impactful brand identity to reflect their core values of resilience, hope, and care.
Our task involved designing a modern logo, creating a functional and easy-to-navigate website, and developing digital ads to raise awareness of their services. The branding had to resonate emotionally with both the patients and the community while maintaining a professional and approachable feel. We used a color palette that was both calming and symbolic of cancer awareness, aiming to express strength and support.
The website was developed to be user-friendly and serve as a key resource for accessing information about SCSS’s services, upcoming events, and ways to get involved. The digital ads were crafted to promote SCSS’s mission and connect with the rural population, where access to essential cancer support services can be limited.
Through this project, we helped SCSS build a cohesive, strong presence that communicates their mission and enhances their ability to reach and support rural cancer patients in their time of need.
