The Southeast Event Centre (SEC) is a key community space in Steinbach, and this summer is introducing its new Farmers Market.
The logo was designed to be bold and modern, visually tying into SEC’s architecture while positioning the market as a vibrant gathering place. A minimal illustration highlights SEC’s distinctive multi-storey glass entrance, flanked by simplified structural forms for balance.
Beneath the building, farmers market items are arranged in a semi-circle, pointing inward to symbolize community and connection. Their illustration style mirrors the building’s aesthetic and can be adapted playfully across branding assets, including patterns and layout variations.