Customer Journey
Successful marketing depends on understanding your customers. What is it they want and need, and how can your business help? The Customer Journey helps frame this question and help your business reach customers where they’re at.
The customer journey is fluid, and you will have customers at every stage at any given time. We take different tactics within each stage and make them work together for one unified purpose: to build your business.
We live and breathe this customer journey, let us show you how to use it to your advantage.
Strategy
Do you have a plan?
Our integrated marketing approach involves developing a strategy—the overall plan that defines who your company is and its goals.
Awareness
Build it and they will come? Nope. Market it and they will buy.
You’re in business! Great. But where are the customers?
Awareness engages your audience and builds trust in your brand.
What does your awareness game look like?
Findability
Marco? Polo! Can your customers find information on you?
Findability makes your business easy to… well, find.
It’s an essential building block of any marketing plan, and it’s what makes sure you are seen and considered.
Reputation
Of course, you’re likeable. But can potential customers see and read how likeable?
Reviews are not just a way for people to tell each other about their experiences with you; they’re also a way for you to connect and build relationships.
Conversion
Do you have a plan?
Conversions are the lifeblood of a business. All major actions taken towards purchase is a conversion. It’s your customer’s way of saying: ‘take my money.’.
Transparent Reporting
It’s what makes us different. We want to let you look behind the curtain—in fact, we don’t even have a curtain. We’re proud of our work, and we want you to see the impact it’s having. You’ll have access to campaign analytics, website analytics, and insights to understand how your investments are performing and where to go next.
